Tia Simms
15 Dell Ave.
Sometown, NJ 08831
Cell: 555.555.5555
ts@somedomain.com
www.tsdomain.com
Optimizing
User Experience
Through Clear Content, Simple Navigation and Dynamic Design
Education
XYZ INSTITUTE
(Sometown, NJ)
Certificate in New Media Information Technology, 2004
Program Highlights:
UX Design, Multimedia Design, GUI Design & Testing, IA Tools
ABC UNIVERSITY
(Sometown, NY)
BFA in Graphic Design, 1995
Early
Career
DEF AGENCY
(Sometown, NY)
Graphics Designer,
1995-2000
Produced outstanding graphic design work on ad campaigns for clients including Bayer, Almay Cosmetics and General Mills. | Director/Senior Designer of User Experience Talented senior manager of user-experience design with the proven know-how to combine creative and usability viewpoints resulting in world-class Web and mobile applications.
10 years of success optimizing user engagement for brands such as Amazon.com, eBay, Verizon, XTO Energy and Overstock.com. Expert in providing a compelling user experience to improve brand loyalty, customer retention and visit-to-order ratios. Designer's Toolbox UX & UI Design
Usability Protocols
Web Site Analytics
Prototyping
Persona Creation | Information Architecture (IA)
A/B, Card Sort, User Testing
Animation/Motion Graphics
Affinity Diagramming
Requirements Definition | HTML/XHTML
CSS2/CSS3
JavaScript/jQuery
Flash/Fireworks
Photoshop/Illustrator |
Professional Experience
ABC COMPANY (Sometown, NY), Director, UX Design, 2009-Present
Founded and currently manage telecom company’s first designated UX team, building an A-caliber group of interaction designers and user-experience researchers. Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables.
UX Improvements: - Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.
- Overhauled ABC’s Web site to optimize the user experience. Newly launched site catapulted visit-to-lead and visit-to-order ratios, while shrinking page-abandonment rate by 21%.
- Led UX design on ground-breaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs; delivered interactive device apps that helped capture the #1 market position.
DEF INC. (Sometown, NY), Senior UX Designer, 2004-2009
GHI INC. (Sometown, NY), Web Site/UX Designer, 2001-2004
Provided Web site, UX and IA design solutions for diverse industry client accounts of leading ad agencies.
UX Improvements: - Pioneered the use of A/B split testing for XYZ Company, facilitating response-rate gains of 25% on banner ads and landing pages.
- Injected user-experience design into dozens of Web properties for major e-tailers (including EFG Company and HIJ Company), with efforts cited as instrumental to customer acquisition increases of up to 12.8%.
- Researched, strategized and launched UX improvements for nonprofit sites that increased online donations by as much as $1.2M.
- Designed high-impact, user-centered Web sites with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement and cement powerful brand identities.
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