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Sample Resume for a Marketing Communications Manager

Sample Resume for a Marketing Communications Manager

Looking to market yourself for a marketing communications manager position? Check out this sample resume for guidance and get a downloadable Word version of the resume template here.

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ANDREW EVANS
15 Cornwall Ave.
Sometown, NY 55555
555-555-5555
aevans@somedomain.net

 

Marketing Communications Manager
  • Nationally award-winning marcom professional with 13 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
  • Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
  • Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

 


SKILLS
  • Marketing Strategies & Campaigns
  • Corporate Communications
  • Creative Team Leadership
  • Product Positioning & Branding
  • Web & Print Content Development
  • Focus Group & Market Research
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations
  • New Product Launch

RECENT AWARDS

  • Award of Excellence for Outstanding Advertising (ABC Co. "Road Warrior" campaign), 2008
  • Gold Award for Outstanding Advertising (ABC Co. "Open Road" direct mail campaign), 2008
  • Award of Excellence for Outstanding Advertising (ABC Co. "Automotive Drive" campaign), 2006
  • Action Award for Outstanding Advertising (ABC Co. "Hit the High Road" campaign), 2005

 


PROFESSIONAL EXPERIENCE

ABC COMPANY, Sometown, NY -- Multimillion-dollar company selling automotive supplies and parts
Marketing Communications Manager, 5/2003 to present

Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:
  • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
  • Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
  • Created Web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
  • Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% underbudget (without compromising business growth goals).
DEF COMPANY, Sometown, NY -- Full-service advertising, marketing and PR agency
Marketing Supervisor, 2/2000 to 5/2003

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:
  • Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
  • Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.
  • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
GHI COMPANY, Sometown, NY -- Leading advertising, direct marketing and communications agency
Creative Director, 1/1998 to 2/2000
Manager, Creative Services, 8/1996 to 1/1998
Copywriter, 6/1995 to 8/1996

Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:
  • Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K to $1M+ initial contracts).
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

 


TECHNOLOGY

  • Software: QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
  • Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, search optimization, Web server administration, content management systems

 


EDUCATION

ABC UNIVERSITY, Sometown, NY
Bachelor of Science, 5/1995
  • Major: Communications
  • Minor: English
  • Graduated with high honors
Portfolio on Request | Available for Relocation

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