Get a Cover Letter Critique in Three Easy Steps
A great cover letter can have as much impact as a great resume and increase your odds of landing an interview. If you're not sure your cover letter is effective, a critique can arm you with valuable information to make this essential document the best it can be.
"The benefit of a cover letter critique is to not only catch blatant errors such as spelling, grammar and formatting, but to receive feedback on how well you address the employer's needs and separate yourself from the competition," says Norine Dagliano, a certified resume writer and president of career services firm EKM Inspirations.
Follow these three steps when seeking a cover letter critique:
Step 1: Find a Cover Letter Reviewer
Sally McIntosh, nationally certified resume writer and owner of Advantage Resumes, suggests finding a certified resume writer who has been in business a few years to review your cover letter. She recommends searching professional association Web sites to find certified members and then checking out individual Web sites to see if the members offer free assessments or paid critiques. You can search for resume writers at these organizations:
- National Resume Writers' Association
- Professional Association of Resume Writers and Career Coaches
- Career Management Alliance
Step 2: Help Your Reviewer Understand Your Background
Whether you’re receiving a free or paid critique, the reviewer needs to know your employment situation to assess your letter accurately. Dagliano recommends providing the reviewer with the following:
- A copy of the job posting or details about your objective if there is no advertised position.
- A copy of your resume, since your resume and cover letter must work together to sell your qualifications.
- Information about work circumstances that might need to be explained in the letter, such as time off, relocation preferences or reasons for a career change.
With 20 years in the business, McIntosh has reviewed her share of cover letters and knows what hiring managers are looking for. She explains how graders of the Nationally Certified Resume Writer certification exam evaluate cover letter components:
- Introduction: Is the opening paragraph strong? Does it grab the reader’s attention?
- Sales Pitch: Are the middle paragraphs compelling? Do they demonstrate the candidate’s worthiness by focusing on accomplishments and proven performance?
- Closing: Is there an assertive call to action in the closing paragraph?
- Writing Style: Is the letter concise yet persuasive? Is it error-free? Does it contain a “wow” factor?
- Relevancy: Is the letter focused on relevant skills?
- Accomplishment-Oriented: Does the letter highlight quantifiable accomplishments related to the career goal?
- Employer-Focused: Does the letter focus on what the candidate can do for the employer, not the other way around?
- Formatting: Is the letter appropriately formatted as a business letter?