Four Ways to Make Employers and Recruiters Come After You
Utilizing job listings, networking in your industry (and other industries) and applying to companies you want to work at -- these are all great ways to go after a job. But how can you make employers and recruiters come after you? We asked Career Rocketeer's Chris Perry, a career-search and personal-branding expert, for four self-promotion tips. Here's what he advises for the modern job seeker:
1. Start Blogging
Starting and maintaining your own blog requires commitment and an investment of your time, energy and creativity. While you can blog on any topic you desire, focusing your blog's theme and content to better serve your industry can be an outstanding way to show off your personal brand and demonstrate your unique value to potential employers and career stakeholders. A blog can be a great entrepreneurial venture to include on your resume and online profiles, and it demonstrates industry involvement and contribution outside of your full-time experience. Blogs are easy to start on numerous free and self-hosted platforms.
2. Get Quoted
Whether you start your own blog or contribute guest posts regularly to industry-related blogs, getting quoted in blogs, online magazines, books and printed periodicals adds a new credential for you to tout in your job search and boosts your personal brand. Help a Reporter Out (HARO) is a free service that links journalists, bloggers and authors who need quotes from experts and experts-to-be who can provide them. Sign up to receive daily queries from HARO, and respond as often as possible (and as appropriate) to queries related to your field or areas of interest. Before long, you may be quoted in the Wall Street Journal or interviewed for a leading blog, which will increase your credibility across your network and beyond.
3. Get to Know the Important Players in Your Industry
Most job seekers and professionals neglect informational interviews, likely because they sound boring, hard to get, ineffective or all of the above. But informational interviews are actually powerfully effective both in your job search and in your professional networking. By reaching out and asking for a few minutes to learn about a fellow professional's career and experience as well as for a bit of advice (note: this does not mean asking for a job), you get a chance to introduce yourself and your brand, and make a stronger connection with someone new. While this person may not be hiring when you meet, you are now on his radar and may be the first candidate he calls for his next opening.
4. Step Up to the Podium
If you like public speaking and have something relevant to share with your peers, whether it be advice, experience or case studies, consider developing a presentation or series of presentations you can pitch to various industry associations, alumni groups and other organizations. Whether they're webinars or in-person events, your presentations will set you apart as a confident thought leader who has true value to share with others, whether it be an audience or an employer. Research organizations and associations to find out the topics and events they are currently offering, so you can then offer something to serve unmet needs or complement their current event programming.