Most savvy executives know it takes a multitiered, multichanneled approach to succeed in a job search. This means a campaign that includes ad responses, executive job lead reports, Internet resume postings and distributions, targeted print mail campaigns, email broadcast campaigns and an intensive networking effort.

However, to create a truly integrated search campaign, you must include indirect marketing and job search activities that will:

• Strengthen your credibility.
  
  
• Increase your professional visibility.
  
  
• Expand your market reach and recognition.
  
  
• Provide you with a distinct advantage over your competition.

Most likely, none of the following marketing tips will generate immediate employment interviews. But they can be vital tools in propelling your job search and improving your long-term career-management efforts.

Write Articles

It used to be that getting articles published could be quite difficult. However, publishing opportunities have increased remarkably thanks to the Internet and blogs. Thousands of Web sites are constantly in need of content. Some companies will even pay for it, while others do not. However, you're not writing these articles to make a couple hundred bucks here and there. Yo're writing them to communicate your expertise and strengthen your visibility.

You must use discretion when publishing online to be sure your articles are on the right Web sites. For example, if you're a quality executive, consider submitting an article to the American Society for Quality. Or if you're a senior marketing executive, try the American Marketing Association. Publishing on an obscure site no one ever reads is not worth the effort.

Speak at Professional Meetings and Conferences

There is little more you can do to establish your credibility than to speak at a professional conference or meeting. Since speakers are usually considered experts, presenting at events immediately communicates the message that you are an expert. Maybe someone in the audience will return to the office and tell the CEO about your presentation on new trends in integrated logistics management. Or perhaps the CEO will even be in the audience. Don't you want the opportunity to impress him with your knowledge and public-speaking ability? That way, the next time he's in the market for a logistics executive, you'll be the first to come to mind.

Share Market, Product, Technology and Industry Expertise

Often, giving something away is a great way to earn recognition. Suppose you've devoted the past six years of your career to transitioning startup healthcare ventures into profitable, well-established corporations. Why not share the information with other healthcare organizations in need of strong developmental and organizational leadership? Consider writing a short bulletin on "The Top 10 Strategies for Transitioning from Startup to Profitability in Today's Competitive Healthcare Market." Then, send that document out to companies you would be interested in working for, without mentioning you're in the market for a new position.

By doing so, you've clearly demonstrated you bring value to the organization and are an expert in your chosen profession or industry. In many instances, they'll contact you immediately. Be sure you're sharing new knowledge and not simply reiterating information everyone in the industry already knows.

Serve on Boards of Directors, Committees, Task Forces and Leadership Councils

Making yourself visible within your professional community is vital. You can either do this through high-level board affiliations or through volunteer contributions to professional associations and executive committees. These efforts increase your visibility and expand your network of contacts. It might be that the president of Turner Technology and you both serve on a technology R&D venture's task force. What a tremendous opportunity for you to develop a collegial relationship that may serve you both. Even community-based associations can be valuable in terms of developing relationships with civic and industry leaders who, in turn, may be the link to executive opportunities you had never even thought of.

The above activities give you tremendous market presence and should not be taken lightly. Although they will require some time and effort, the rewards are tremendous. Evaluate each of these tactics, determine which are appropriate for you and your search campaign, and then initiate the efforts necessary to proactively transition yourself into a visible position within your industry.