Search
Women Drawn to Marketing

Women Drawn to Marketing

Are you a woman with an MBA who's looking to rise to the top in marketing?

It turns out marketing is the preferred occupation of many aspiring businesswomen. But the attraction extends far beyond traditional perceptions. And strong quantitative skills, a good education, and a strong role model can help convert that attraction into professional success.

Women Who Choose Marketing

Clearly, the marketing draw is strong among professional women. More MBA females -- 31 percent to be precise -- held marketing positions than any other business function in 2005, according to a survey of more than 3,000 recent MBA graduates conducted by the Graduate Management Admission Council, the Virginia-based maker of the GMAT entrance exam.

A 2006 survey of 143 women by Women in Consulting, a professional networking organization in San Jose, California, drew similar conclusions. In that survey of women with consulting business, some 66 percent had launched firms that focus on marketing -- from public relations to brand management.

Why the Attraction?

In the past, some believed that women sought marketing jobs, because they were all about making pretty brochures and planning parties, says Karilee Wirthlin, president of Women in Consulting. Those days are over.

"Marketing is often viewed as an expense, but when it's done right, it's an investment," says Wirthlin. "Pulling together integrated marketing is a real art."

Some experts suggest that part of the reason for the attraction is that women want a job that requires creativity and vision. "Women enjoy the creativity," says Anne Roggeveen, assistant professor of Marketing at Babson College in Massachusetts. "They enjoy understanding people and their needs." And no matter what the marketing position -- from managing consumer packaging to Web marketing -- keeping people interested in a company or product by speaking to their needs and wants requires both.

Another reason some suggest is because working in marketing is not a solitary pursuit. Collaboration, a major component of most marketing jobs, is a priority for women, says Wirthlin. "It's natural for women, and it's a strength that they should tap into in any industry," she adds.

Lifestyle might be a factor, too. Compared to other business functions like investment banking or sales, marketing can offer more flexibility for better work/life balance. But it all depends on what marketing job you hold and at what company. Like any industry these days, the higher you climb up the ladder, the harder it will be to telecommute or avoid travel.

Breaking the Glass Ceiling

The good news is that women say they can break through the glass ceiling in marketing. First, they have to stand out from the crowd.

Experts say one of the major blunders most women make is forgetting their quantitative skills. Marketing should always positively influence the bottom line. Women marketers, therefore, have to be able to analyze numbers to make sure the work they are doing is driving business.

Education can help. The MBA degree is a stepping-stone for those who want long-term marketing careers, says Elissa Ellis, executive director of the Forte Foundation, an Austin, Texas-based group that encourages women to take on leadership roles in business. The degree might be worth considering for those without much marketing experience who are interested in changing careers as well as those wanting to enter the ranks of senior management.

Having good role models also can make a difference. Formal mentoring programs are not always what they're cracked up to be, so the search can be tricky, but not impossible. "Be aware of people who'll spend an extra minute with you answering a question," says Leigh Nagy Frasher, an associate director of career management at Kellogg, who has a marketing degree from the Wharton School at University of Pennsylvania and has had brand management jobs at Kraft and Little Tikes. You can ask those helpful colleagues if they're willing to advise you, and most of the time they'll say yes.

When it comes to finding a job that will allow you to advance, cultural fit should not be overlooked. Because most people have to manage or at least work in teams, workers have to get along well with others and believe in a common cause, whether that's promoting an event or managing a brand, say career coaches. Knowing the job description, how you can transfer your skills to the role, and the size and type of organization that interests you is a must when hunting, says Roxanne Hori, assistant dean and director of the Career Management Center at the Kellogg School of Management at Northwestern University.

Of course, all the help in the world won't matter if you ignore marketing's golden rule. "Never forget the customer," says Roggeveen. She suggests going into the streets and shopping malls and talking one-on-one with consumers. Constantly taking the pulse of customers is the only way to be sure your marketing strategies are working -- and you're doing your job well.

Latest Jobs

Randstad
Posted: 11/24/2014
Camp Hill, PA, 17011
Gabriel Wines
Posted: 11/24/2014
Los Angeles, CA, 90001
Carr Recruiting Solutions
Posted: 11/24/2014
Plattsburgh, NY, 12901
Carr Recruiting Solutions
Posted: 11/24/2014
Plattsburgh, NY, 12901
Driver Placement
Posted: 11/24/2014
Johnson Creek, WI, 53038

Want more personalized results?  Update Your Profile

 
 
 

Monster Communities

Teaching Community
Where teachers meet and learn.
ArtBistro
Create and connect.
Excelle
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships
Scholarships, financial aid and more ways to pay for school.
Education.org
Find top campus and online degree programs.
Military.com
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.

Interviewing

100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.11.0.15-214
eTrustLogo