Search
Speech Pathologists Build a Profitable Niche in Accent Reduction

Speech Pathologists Build a Profitable Niche in Accent Reduction

A growing number of speech pathologists have begun catering to clients whose needs are professional rather than medical.

Many speech pathologists across the country are charging $70 an hour or more to help businesspeople communicate more effectively by reducing their regional and foreign accents.

"Speech pathologists are reinventing themselves and looking for new areas and market niches," says John Pennino, MS, CCC-SLP, a Plymouth, Massachusetts, speech pathologist who offers accent-reduction services. "In my opinion, accent reduction is one of the more exciting areas." Many speech pathologists are launching full-time careers in accent reduction, and others are supplementing their current work in schools or healthcare facilities with part-time work in accent reduction, he says.

Business Case

The demand for accent-reduction services is consistently high as businesses increasingly require workers from all over to interact regularly, says Maria Swatek, MA, CCC-SLP, a speech pathologist at the Park Cities Speech, Language & Hearing Center in Dallas.

A strong accent -- whether it be the leisurely drawl of the South, the fast-speaking style of the Northeast or a Texas twang -- is often an unwanted distraction in the workplace, says Swatek, whose clients have both foreign and American regional accents. "Many of our clients think they're not taken seriously because of their accent, or that listeners are more focused on their dialect than on what they're saying," she says. "There is no 'right' way to speak or 'right' dialect, but speaking in a particular style may afford our clients certain success."

Corporations realize that clear, efficient communication translates into a better bottom line. "In business, time is money," says Nancy Hayer, MS, CCC-SLP, co-owner of Hayer-Vuyk Consulting in Milwaukee. "The more time you spend repeating something to make yourself understood, the less money you'll make for your company."

Motivated Clients

Some individuals seek out and pay for speech therapy on their own. In other cases, employers encourage employees to undergo speech therapy and foot the bill.

Individuals who pay for accent modification themselves do so for a variety of reasons. One Hayer-Vuyk client, for example, was a Peruvian ophthalmologist who needed to complete a residency in the US before she could practice. The client initially had difficulty interviewing for positions, but found it easier once she reduced her accent.

Most accent-reduction programs last 12 or 13 weeks. A speech pathologist starts by recording and evaluating a client's speech while the two are in conversation and while the client reads words, sentences and paragraphs. The client and therapist compare the client's speech to the style of speaking the client wants to imitate, and then they set goals and formulate a therapy plan. Often, a client spends hours practicing and building vowel sounds into conversation. The client also practices rhythm and intonation. Clients also train by listening to tapes on their own. "It takes a lot of practice and motivation," Swatek says.

Most people aim for the middle-American dialect, which is how most television anchors speak, Swatek says. However, even when clients reach their goals, they don't lose their native accents completely. Clients learn to "code-switch," which means they turn their accent on and off at will. They may want to revert to their native way of speaking around family or friends, for example. "We emphasize we don't want our clients to lose their dialects entirely," Swatek says. "It's who they are and where they're from."

Latest Jobs

Appian Staffing
Posted: 04/16/2014
Portland, OR, 97201
Appian Staffing
Posted: 04/16/2014
Fremont, CA, 94536
Appian Staffing
Posted: 04/16/2014
Pleasanton, CA, 94566
Appian Staffing
Posted: 04/16/2014
Napa, CA, 94559
DHR Clinical Research Inc
Posted: 04/16/2014
Memphis, TN, 38103

Want more personalized results?  Update Your Profile

 
 
 

Monster Communities

Teaching Community
Where teachers meet and learn.
ArtBistro
Create and connect.
Excelle
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships
Scholarships, financial aid and more ways to pay for school.
Education.org
Find top campus and online degree programs.
Military.com
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.

Interviewing

100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.1.40.6-303
eTrustLogo