Search
Land a Job in Market Research

Land a Job in Market Research

No one wants to shoot in the dark. That’s why, when deciding how to target their products, senior executives want access to the most informative data available. How do they procure it? By hiring market and marketing research specialists.  

“There’s a huge movement for marketing intelligence,” says Michael Giordano, marketing technology agent at Aquent, a marketing and creative staffing agency in Boston. Using information about customer activity and qualitative data from focus groups, companies can determine which new products and services are necessary, and where to improve. “This research is not about manipulating consumers,” says Dan Quirk, marketing manager of Quirk’s Marketing Research Review, an industry trade publication in Minneapolis. “It’s about finding out what they want.”

If you’re interested in market and marketing research, here’s a guide on how to get a job.

Market vs. Marketing Research

According to Quirk’s, market researchers analyze market conditions -- i.e., how many pizzas are sold in northwest New Jersey. Marketing researchers, on the other hand, analyze a company’s marketing efforts, asking questions like: Does the packaging catch the eye of consumers walking down a crowded aisle? Both are in demand and can offer salaries ranging between $30,000 and $300,000.

There are two ways to roll in this industry. You can be a math whiz, doing all the statistical work and analyzing results. Those folks need strong quantitative and computer skills. The qualitative side involves asking questions and conducting focus groups. These people are personable and listen well. Both types must have strong communication skills.

Break into Market and Marketing Research

Competition for research jobs is fierce, and certain qualifications must be met. For entry-level positions, an undergraduate degree is necessary, with those in statistics and sociology holding more weight. Both subjects provide tools to help understand consumer behavior. “Traditionally, a lot of researchers earned degrees in social science, and then they found out they didn’t want to be a professor,” says Brad Bortner, principal analyst at Forrester Research in Cambridge, Massachusetts. That’s why they end up conducting research, he adds. For senior-level positions, MBAs can signal that the candidate possesses both analytical and leadership skills to employers.

If you’re looking to change careers, Quirk suggests you volunteer by leading a focus group for nonprofits. You can also start on the provider side of research and work your way up to brand name-companies, he says.

Giordano suggests you refrain from working in multiple industries and work toward becoming a specialist in one.

Winning a Market Research Interview

On your marketing resume, present yourself clearly and show how your education and skills make you a good match for a market or marketing research role. Showing you have some level of both quantitative and qualitative skills is helpful, as is your ability to communicate and easily translate data. If expressed clearly, these qualities could help you land the interview.

For junior-level interviews, potential employers will likely test your honesty and ethics, says Bortner. Make sure you are enthusiastic at the interview.

Senior-level candidates should be prepared for case-study questions, he says. The ability to quickly analyze studies will be a requirement.

“Being able to think is useful in any interview,” says Bortner.

Tips to Ace the Interview
  • Do Your Research: It’s essential you research the company before the interview. Know current research techniques and the big players in the industry.
     
  • Make Suggestions: Consider what kind of research might be most useful given the challenges the potential employer faces. Be prepared to explain how the results of your research can be worked into the company’s strategy.
     
  • Provide Examples: “If you don’t have war stories of your own yet, arm yourself with stories about companies that have used market [or marketing] research,” says Bortner. Show the potential employer you’re in the know about the kind of research that might improve his bottom line.

Latest Jobs

Recruiter Exchange, Inc.
Posted: 04/17/2014
Garland, TX, 75040
The Menu Man
Posted: 04/17/2014
Phoenix, AZ, 85003
Driver Placement
Posted: 04/17/2014
Seattle, WA, 98101
Jones Management and Marketing
Posted: 04/17/2014
Rochester, MN, 55901
Eppendorf North America
Posted: 04/17/2014
Denver, CO, 80221

Want more personalized results?  Update Your Profile

 
 
 

Monster Communities

Teaching Community
Where teachers meet and learn.
ArtBistro
Create and connect.
Excelle
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships
Scholarships, financial aid and more ways to pay for school.
Education.org
Find top campus and online degree programs.
Military.com
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.

Interviewing

100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.1.40.6-314
eTrustLogo