Global Advertising Careers

Global Advertising Careers

Advertising can be exciting, glamorous and very creative. In fact, creativity may be more critical for international accounts than domestic-based advertising. Developing culturally appropriate ways to communicate with consumers in other countries is critical to success, and it is not always easy.

Here are some tips for launching an advertising career on a global track:

Getting in the Door

Many people enter the advertising industry straight from college with bachelor's degrees. Coursework in advertising, marketing and writing are helpful, but internships may be the most important factor in penetrating the marketplace.

Many firms have structured summer internship programs, which can be researched through their Web sites. Also consider volunteering for a nonprofit group or local community organization's public relations or marketing committee. No matter how you acquire it, you need to be able to show a potential employer real experience.

When you're ready to focus on international advertising work, look for an internship or volunteer work with an organization that has an international scope, like a large multinational advertising agency, chamber of commerce, NGO or an international company's communications department.

Flexibility, a commitment to hard work and sometimes long hours are key characteristics for success in advertising. This may be especially true in a global business with different time zones and clients around the world.

"Keeping current on industry trends and trying to think about what your client will need not only today, but tomorrow, [is always important]," says Bob Carleton, an executive recruiter who specializes in advertising.

Individuals hoping to enter international advertising mid-career may have a more difficult time. "Salaries of those not experienced in the ad industry are not comparable with the entry-level salaries for which they qualify," says Jill Fristoe, executive recruiter at Fristoe and Carleton, an advertising search firm. "A step or two backward is the hurdle most executives are not willing to accept."

In Fristoe's experience, traditional agencies are least likely to risk hiring a mid-career professional without relevant experience.

Before you decide if the industry is right for you, consider that advertising professionals complain of long hours and the stress of working in a client-driven business where you serve the whims of clients who may want something now or yesterday. Advertising is a competitive industry, and this can mean job insecurity -- if an account is lost, agency jobs are often cut.

Where Are the Jobs?

New York is still the advertising capital of the US (and arguably, the world), though Chicago, Los Angeles, Detroit and San Francisco are also competitive markets. Many agencies have offices worldwide, though they are usually staffed with nationals from that particular country and have only a few expatriates in senior positions.

It makes sense to target large agencies with global networks, as this increases the likelihood that you will get overseas, either for business travel or an expatriate assignment. Fristoe and Carleton advise letting management know when you begin your career that you are interested in a position with global responsibilities.


"Web-related experience is increasingly valued and required from the design and creative realm as well as on the account side," says Fristoe. She also notes a positive trend in the work/life balance at many agencies, as they become more open to "virtual office opportunities, telecommuting and allowing valued staffers to cut back to part-time to accommodate changing lifestyles."

Learn more about advertising careers.

Latest Jobs

Forever 21
Posted: 05/23/2015
Syracuse, NY, 13204
Forever 21
Posted: 05/23/2015
Monroeville, PA, 15146
Forever 21
Posted: 05/23/2015
Lake Grove, NY, 11755
Forever 21
Posted: 05/23/2015
Paramus, NY, 07652
Forever 21
Posted: 05/23/2015
Cherry Hill, NJ, 08002

Want more personalized results?  Update Your Profile


Monster Communities

Teaching Community
Where teachers meet and learn.
Create and connect.
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships, financial aid and more ways to pay for school.
Find top campus and online degree programs.
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.


100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2015 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2015.8.0.34-209