Search
How to Break into Advertising

How to Break into Advertising

What's the most important qualification advertising agencies look for in young candidates, whether their interests lean toward the creative professions, account management or media buying? Industry experts say it's all about having the right instincts (and preferably some training) about how to deliver a crafted message to a targeted audience in the complex universe of advertising media. Here's a look at the industry landscape.

Advertising Talent Is in Demand

Even given the daunting challenges posed by the advertising industry in the 2000s, this is a good time to launch a career.

"Sixty percent of our May [2006] grads have jobs at the best agencies in the country," says Ashley Sommardahl, assistant director of the Virginia Commonwealth University Adcenter, which offers a master's program in communications. "A couple of years ago, it was the opposite; it was so hard to get your foot in the door."

That's not to say new talent is in short supply. "We're not having any difficulty getting good, bright young people," says Michael Donahue, executive vice president of the American Association of Advertising Agencies in New York City.

Interactive and Multiplatform Campaigns Are Where the Action Is

More than ever, today's advertising pros must bring a broad intelligence to their work. Graphic designers can't retreat into occupational silos. "In a creative, you're looking for a glimmer of talent that can be applied to anything," says Donahue.

"We're looking for people with interests in music, new media, gaming, fashion and an intellectual curiosity in trends and teen culture," says Mary Weber, director of talent resources at Fallon Worldwide, a 500-employee Minneapolis-based ad agency specializing in branding. "We want someone with a global view, not US-centric."

Print and television aren't dead; they're simply not as sexy as new media. "There is a huge opportunity for people now in interactive," says Sommardahl. "Students have to consider every single angle, including interactive games and product placements."

"You have to become a little platform-neutral," says Jim Tobin, a partner at Brogan & Partners Convergence Marketing in Raleigh, North Carolina. "You need to know how to write for multiple media; you can't put long copy on Web sites, for example."

"Historically, ad people haven't been numbers people," Tobin adds. "But the numbers are becoming more and more important. You have to figure out where your target audiences are" and how to reach them with an arsenal of advertising media.

Diverse Ad Talent for Multicultural Markets

The need to address ever-more diverse audiences also is affecting how agencies hire. "Our multicultural advertising intern program brings bright kids of color into agencies in their junior year," says Donahue. In the last year, the program placed 105 interns in 30 agencies.

But it's not like agencies typically discriminate when handing out accounts that involve multicultural markets. "You don't necessarily have to be in Miami 24/7 to understand their Latin culture," says Weber.

Ad Pros Pay Varies

Salaries for advertising agency professionals range widely by thousands, even tens of thousands of dollars, depending on factors such as the size and prestige of the agency and the chief markets in which it does business.

For example, senior designers earn a median salary of $65,000 a year, according to AIGA/Aquent's "2010 Survey of Design Salaries." Going down the corporate ladder a bit, median salary for entry-level designers is reported to be $37,500. These medians also vary by region, with the median salary for an entry-level designer in San Francisco, for example, hitting $42,000.
 

Latest Jobs

R&J TRUCKING
Posted: 10/25/2014
Huntington, 25701
Posted: 10/25/2014
Huntington, 25701
LAMBDA CONSTRUCTION I LTD
Posted: 10/25/2014
Harlingen, 78550
Posted: 10/25/2014
Princeton, IL, 61356
Parent Petroleum
Posted: 10/25/2014
Princeton, IL, 61356

Want more personalized results?  Update Your Profile

 
 
 

Monster Communities

Teaching Community
Where teachers meet and learn.
ArtBistro
Create and connect.
Excelle
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships
Scholarships, financial aid and more ways to pay for school.
Education.org
Find top campus and online degree programs.
Military.com
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.

Interviewing

100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.4.65.72-202
eTrustLogo