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Use Real People or Celebrities in Your Advertising Campaign?
Real Folks or Celebrities?

Will celebrities or real people have more success in your advertising campaigns? Here’s what you should know to make the right decision.
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Ethics in Marketing
Taking the high road is not always the easiest path to take, but when it comes to career advancement, experts say it pays off.
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Market Charity
Philanthropy may no longer be an option but a requirement in retail. Learn how to market nonprofit initiatives.
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Leverage Your IP
Intellectual property sounds like an obscure corner of law that most contractors can forget about. Not so. Learn how to leverage yours.
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