Advice » In the Workplace» Workplace Issues » Promote Your Midwife Practice a ...
Promote Your Midwife Practice and the Profession

Promote Your Midwife Practice and the Profession

Tooting their own horns may not come naturally to most certified nurse-midwives (CNMs), but it's essential if you've taken the plunge into private practice. From advertising in the Yellow Pages to painting faces at local fairs, entrepreneurial CNMs share the best methods they've used to promote their practices and their profession to potential clients.

Speak Up

Use social events to explain your work to friends and acquaintances. "Unless we're very open about who we are, where we are and how we work, patients don't know we exist or how to find us," says Marion McCartney, CNM, director of professional services for the American College of Nurse-Midwives. Because of the public misconception that nurse-midwives deliver babies mostly in homes, McCartney never misses an opportunity to explain that fewer than 2 percent of nurse-midwife deliveries occur outside a hospital.

Start Marketing with the Basics

Marketing is not a dirty word. Advertise in the Yellow Pages, and launch a Web site. Cynthia Flynn, CNM, PhD, who has been in private practice for nine years and founded the Columbia Birth Center in Kennewick, Washington, refers to the cold calls her phone-book ad generates as "smile and dials." Her Web site also increases awareness of her birth center and generates clients, she says.

Recognize Future Clients

About half of Flynn's clients have worked with her before, and previous clients refer many others. "Provide every single client with the very best possible service," she says. "One day you will want their sisters, cousins, friends and daughters as clients, too."

In addition to building her business by word-of-mouth, Flynn also exposes potential clients to the birth-center concept and to the nurse-midwifery practice by providing free sports physicals to girls and women. A birth center where McCartney worked offered women a free weekly class on pregnancy and nurse-midwifery. "The information was valuable even if they decided not to come to us," McCartney says. "Women really want to know what their options are."

Get the Word Out

After Elizabeth Stein, CNM, MSN, MPH, went into private OB/GYN practice a year ago, she mailed a letter to 1,500 former patients from her work with a group of physicians. "My expectation was that they'd all come running in the door at once, but in fact, they're still coming in a year later, when they need a pill refill or a Pap smear," says Stein, who delivers babies at two New York City hospitals.

Stein also advertises in a local daily newspaper that's free to readers, although she had to experiment with a few different publications to find one that produced clients. Flynn has had luck advertising in her local Spanish-language newspaper, in which she touts the availability of her Spanish-speaking midwife colleague as well as free pregnancy tests.

Tell Your Story

Always accept invitations to speak or write about what you do. "People want to see what you look like, what you sound like and what you have to say" about topics related to women's health and pregnancy, McCartney says. The pen can be equally powerful. Stein has written for American Baby magazine and local publications. "Make it your goal to educate the public," she says. "If you get patients as an offshoot, that's great."

Get Involved in the Community

Raise your visibility and enhance your business by venturing outside the usual nurse-midwife circle, McCartney says. Join the local chamber of commerce, where you can form a network of colleagues who help one another out, she adds.

You could also become a community volunteer. McCartney and her birth-center colleagues and clients joined together to raise money for the March of Dimes every year. Give blood-pressure screenings, or paint faces at the county fair. "Sometimes you have to bend your colleagues' arms to do it, but then they realize it can be fun," McCartney says.

Celebrate Your Successes

Flynn's birth center hosts a huge party every Labor Day, complete with cake and an inflatable jump house for kids. While Flynn invites the whole community, the event mostly attracts families whose babies she delivered. Even periodic parties, like a celebration of the delivery of 500 or 1,000 babies, can generate publicity and attract potential clients.

Latest Jobs

Posted: 05/25/2015
Pleasanton, 94588
omi's fabrics and textile
Posted: 05/25/2015
New Castle, 16101
omi's fabrics and textile
Posted: 05/25/2015
New Castle, 16101
MCFCU Mohave Comm Fed Credit U
Posted: 05/25/2015
Kingman, 86401
Chugach Electric Association, Inc.
Posted: 05/25/2015
Anchorage, 99501

Want more personalized results?  Update Your Profile


Monster Communities

Teaching Community
Where teachers meet and learn.
Create and connect.
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships, financial aid and more ways to pay for school.
Find top campus and online degree programs.
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.


100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2015 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2015.8.0.34-308