Search
Advice » In the Workplace» Workplace Issues » Build Employee Loyalty
Build Employee Loyalty

Build Employee Loyalty

Make Sure Your Mission and Vision Are Aligned

"The way people treat each other in companies and other organizations is affected by the common vision shared by employees," says Peter Senge, author of The Fifth Discipline. "One of the deepest desires underlying shared vision is the desire to be connected to a larger purpose and one another."

A study by the American Management Association shows that when employees' personal values are congruent with their company's values, their personal lives are better, and they feel better about their jobs. According to Gregory Smith, author of Here Today, Here Tomorrow, "An organization that can create an energized, higher-calling environment will have higher retention and greater productivity."

A larger purpose is the key to building loyalty, and companies with loyal employees reap the rewards. Many service organizations have long-tenured employees, because they were able to easily link into their higher calling. How can your company build loyalty?

What If Your Company Builds Bombs?

Some company's products do not lend themselves to altruistic values. I worked for Honeywell's Solid State Electronic Center in Colorado Springs, which built the computer chips in their regulators, mainframe computers, thermostats and bombs. It wasn't comforting to know my work produced weapons of mass destruction. However, our division's mission was to improve individuals' quality of life through the products we built. This was an easier mission to internalize. And yet I eventually resigned, because the company's values conflicted with my own.

Determine your company's higher purpose. Don't think of building cars; instead think of providing safety, reliability and peace of mind to consumers. Once you understand your company's higher purpose, share it with employees and applicants. Post company values in your employee manual, vacancy notices, brochures, and on intranet and Web sites.

What Else Can You Do?

A company can also increase loyalty and decrease turnover through:

  • Clear and frequent communication. When an organization lets employees know what's happening, employees feel more included and trusted.
  • Continuous training and tuition reimbursement. Providing training is important, because:

    -- It is an investment in employees, which they see as money in the bank.

    -- When you invest in workers, they are more apt to invest in your company.
  • Expect greatness. When you raise the bar, employees will meet your expectations and feel important.
  • Provide career counseling. When you help employees grow in their careers, they are more apt to stay with you.
  • Invest in employees' financial futures with a matching 401k. When you have a stake in their financial future, they will want to have a stake in yours.
  • Reward and recognize employees often. Employees crave positive feedback and will be more productive when they receive it.
  • Ask employees for input on important decisions. Employees will feel important and more committed to the mission.
  • Institute exit interviews when employees terminate to determine why they are leaving.
  • Establish a family-friendly work environment. Child-care benefits and flexible schedules allow employees to spend more time with family.
  • Allow employees to work on visible projects, or add additional duties that interest them.

Loyalty to your company mission doesn't come easily. You must build it one employee at a time. And building loyalty is much like building trust: It's easy to tear down; the challenge is to build it up and maintain it.

Articles in This Feature

Latest Jobs

Swift Transportation
Posted: 07/24/2014
Independence, MO
CareersUSA
Posted: 07/24/2014
Charlotte, NC, 28273
Posted: 07/24/2014
San Mateo, CA
Swift Transportation
Posted: 07/24/2014
Wichita, KS
Swift Transportation
Posted: 07/24/2014
Bowling Green, KY

Want more personalized results?  Update Your Profile

 
 
 

Monster Communities

Teaching Community
Where teachers meet and learn.
ArtBistro
Create and connect.
Excelle
Networking for the career-minded woman.
Nursing Link
Where nurses call the shots.
More Monster Communities

Monster Partners

Scholarships
Scholarships, financial aid and more ways to pay for school.
Education.org
Find top campus and online degree programs.
Military.com
Military portal for the US Army, Navy, Air Force, Marine Corps and Coast Guard.
Financial Aid
Scholarships & financial aid.
Staffing for Government Jobs
Staffing and hiring solutions for federal government agency jobs.
More Monster Partners

Job Hunt Strategy

Six Ways to Make a Recruiter Hate You
If you want to blow your chances with recruiters -- and, by extension, with the companies they work for -- here are six perfect ways to do so.

Resumes & Cover Letters

Rev Up Your Resume to Relocate
Hoping to relocate? Get the ball rolling on landing the right job in the right location with these expert resume and cover letter tips.

Interviewing

100 Potential Interview Questions
Interview questions can run the gamut. You probably won't face all 100 of these, but you should still be prepared to answer at least some of them.

Salary & Benefits

10 Questions to Ask When Negotiating Salary
Most of us aren't natural negotiators, but asking these 10 questions during salary negotiations can help you get everything you deserve.

Employee Sourcing

Alt text
November Monster Employment Index Grows 13% Year-Over-Year, Tenth Consecutive Month of Positive Annual Growth.

For Seekers

Campus and Online Degrees
Advance your career and earn more with an online degree.
Free Salary Wizard
What are you worth? Find out and negotiate a better salary.
Research Careers
Get information on jobs and career paths to help guide your choices
Questions & Answers
Find answers to all your career related questions -- powered by Yahoo! Answers
Resume Distribution Service
Our distribution service puts your resume right in the hands of recruiters.
Resume Writing Services
Our experts will craft a keyword-rich resume that stands out in the crowd.
More Career Resources

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Hire Right Background Checks
Explore our background check packages to improve the quality of your hires.
Hiring Home Page
Find the best candidates for your business with Monster hiring solutions.
Job Postings
Find the right solution for your hiring needs. Starting at $99.
Power Resume Search
Monster's new search technology precisely matches people with your jobs.
Resource Center
Find staffing insights, labor trends, HR best practices and more.
Target Post
Connect with skilled, hourly and administrative candidates for only $99.

Social Media

Jobs on Twitter
Find jobs in your area and industry.
Monster Careers
Tune into our career advice and discussions tackling a wide range of topics and industries.
Monster Corporate & PR
Stay up-to-date on the latest news. Get the 'Who', 'What', 'When', and 'Why' on all things Monster related.
Monster Customer Service
Got a Monster question? We've got the answer. Whether you're a job seeker or employer, we can help you find the answers you need.
Monster for Employers
Find advice on hiring.
Follow Us
Check out our many pages and stay connected with the latest industry news, events, career advice and job openings.

Other Links

Monster Company Profiles
Explore companies and get information to guide your career decisions.
Compare Salaries
See how your pay stacks up to others in your field.
iPhone Application
Download the Monster app for iPhone and iPod touch.
Monster Job Seeker Blog
Monster Job Seeker Blog.
Monster Thinking Blog
Monster's Recruitment Trends Blog.
Jobs & Career Resources
Search Jobs:
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.4.30.40-319
eTrustLogo