For many salespeople, finding new sales leads is a constant quest. What’s even worse than a lack of new leads? A lack of quality sales leads.
If you’re tired of relying on stale and inaccurate lead sources, Jeff Hoffman has some fresh recommendations. Hoffman is CEO of the sales-training organization Basho Strategies. In this podcast, he presents his ideas on how to use sources to your advantage -- including a familiar one you likely hadn’t considered using before.
Play the podcast using the player below, or right-click this link to save/download the mp3.