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Marketing/Product Articles

Wondering what ad firms look for in new hires? We'll show you what it takes to get started in this competitive field.
As a marketing pro, you need to apply your work instincts to your resume to help build your personal brand. Here's how.
Will celebrities or real people have more success in your advertising campaigns? Here’s what you should know to make the right decision.
If you know marketing and you can connect -- really connect -- with other cultures, consider multicultural marketing.
A career in global advertising may sound like the glam, jet-setting lifestyle you want. But the reality is a bit different.
Your job requires effective communication, and your resume does too. Convey the right message with these tips.
In this multimedia age, technology-steeped youth can be seen to have an edge in marketing. But older workers shouldn’t sell themselves short.
Want to get the most out of your email marketing campaign? Follow this expert advice.
Are you a social media maven? Spin that experience into a powerful resume that will connect you to your next job. See this sample for inspiration.
Philanthropy may no longer be an option but a requirement in retail. Learn how to market nonprofit initiatives.
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